Directing video content that shapes how brands tell their stories.
I direct video campaigns and branded content for companies that demand both creative excellence and measurable impact. I've built campaigns from the ground up, led multi-country productions, and created content that moves audiences and results. From concept and creative strategy through final delivery, I bring visual storytelling and production leadership to every project.
client work
HEARTLANDERS HOCKEY
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Two years of brand campaign videos for the Heartlanders hockey organization. Year one: an Iowa roots campaign with dramatic, impactful storytelling. Year two: a country western themed campaign that was fun, bold, and unapologetic.
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Develop two completely distinct creative campaigns that captured the team's identity while standing out in a crowded sports media landscape. Each campaign needed to feel intentional and authored, not generic.
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I developed both campaigns from creative concept through final execution. Year one focused on heritage, pride, and the weight of Iowa identity. Year two leaned into personality and swagger. In both cases, I directed the creative strategy, shot selection, music, pacing, and final delivery. These weren't just produced videos. They were campaigns I conceived and directed.
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Two campaigns that defined the organization's visual voice and creative momentum across a full season.
UNIVERSITY OF IOWA
BIOMEDICAL GRADUATE PROGRAM
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A repositioning campaign for the University of Iowa's Biomedical Graduate Program, shifting the narrative from clinical credential to lifestyle and community.
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Change how prospective residents perceived the program in a competitive recruitment landscape. The previous positioning was feature-focused and clinical. We needed to make it human.
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I directed a series of lifestyle and narrative content that showed residents at work, in the community, and in their lives outside the hospital. The creative strategy was to lead with the experience and opportunity, not the resume line.
The Result
A 25 percent increase in program applications the following year. The work proved that creative positioning and authentic storytelling drive measurable recruitment outcomes.
BRANDON OEST
I direct video content and lead creative campaigns for brands that expect both artistic integrity and business results.
I've built Northwoods Film Company around a core belief: that the best creative work starts with a clear idea, scales through disciplined production, and lands because it matters to the people who see it.
That philosophy has shaped everything from feature documentaries shot across two countries to national television spots to integrated brand campaigns. I've directed content that increased program applications by 25 percent. I've led multi-stream live productions with zero retakes. I've built campaigns from the creative brief all the way through to final delivery, making strategic decisions about visual identity, narrative structure, and impact at every stage.
I'm a former NCAA Division I athlete, which taught me how to lead under pressure, solve problems on the fly, and respect the craft enough to get the details right. I'm also a lifelong builder, which is why I've spent the last five years learning new tools, studying how brands communicate visually, and staying curious about where creative work is headed.
I work best with partners who know what they want to say and trust me to figure out how to say it visually. If your brand has a story worth telling and you need someone who can direct it from concept through campaign, let's talk.